With a number of options for digital marketing, millions of brands are competing using these options as a medium to increase their sales. While there is a huge competition that has made it a challenge, still there is a simple yet easy way to promote your brand name- SMS Marketing. A number of companies also hire digital marketing agency for their marketing.
Yes, you heard right, SMS marketing is another means of digital marketing and highly effective in promoting brands. However, in order to achieve the desired results, you must know the tricks. Almost all of us are aware about the 160 character limit per message. Since the word limit is too low, therefor your verbiage needs to be clear. A digital marketing agency puts in the words that are simple and straight, yet attractive. These tips will help you get started:
No acronyms- Remember the marketers are not teenagers. You can easily turn off the clients with the use of too many unknown abbreviations. Using no acronyms would make your message more clear and effective. Of course, all of us are familiar with the word LOL, but using too many unknown words can leave your reader confused.
Remember your goal- While conducting an SMS marketing campaign, branding is the prime goal. With the SMS marketing campaign, your sole aim should be to link the messages together in the customer’s mind. You can make your SMS more effective by using the caller ID as the opt-out number and your brand name in the message.
Make the reader important- SMS marketing is a direct contact of the company with client. Hence, it is important that you make your reader feel like you notice them and that they are special. The best way is to persuade the customer to believe that your SMS is a valuable asset, allowing them to get the unique benefits that others can’t.
Interesting call-to-action- The call-to-action is the way to get your customer to take immediate action. Develop a brief call-to-action that will jolt your client to looking up your website or make a phone call.
JRC Marketing is a leading digital marketing agency, delivering quality marketing campaign to the clients. Having 7 years of experience, we specialize in attracting targeted visitors and give a boost to the company sales. We make use of effective marketing methods to help our client’s business to communicate with their consumers.
Are you looking for a digital marketing agency to increase your brand visibility? Contact us now.
Yes, you heard right, SMS marketing is another means of digital marketing and highly effective in promoting brands. However, in order to achieve the desired results, you must know the tricks. Almost all of us are aware about the 160 character limit per message. Since the word limit is too low, therefor your verbiage needs to be clear. A digital marketing agency puts in the words that are simple and straight, yet attractive. These tips will help you get started:
No acronyms- Remember the marketers are not teenagers. You can easily turn off the clients with the use of too many unknown abbreviations. Using no acronyms would make your message more clear and effective. Of course, all of us are familiar with the word LOL, but using too many unknown words can leave your reader confused.
Remember your goal- While conducting an SMS marketing campaign, branding is the prime goal. With the SMS marketing campaign, your sole aim should be to link the messages together in the customer’s mind. You can make your SMS more effective by using the caller ID as the opt-out number and your brand name in the message.
Make the reader important- SMS marketing is a direct contact of the company with client. Hence, it is important that you make your reader feel like you notice them and that they are special. The best way is to persuade the customer to believe that your SMS is a valuable asset, allowing them to get the unique benefits that others can’t.
Interesting call-to-action- The call-to-action is the way to get your customer to take immediate action. Develop a brief call-to-action that will jolt your client to looking up your website or make a phone call.
JRC Marketing is a leading digital marketing agency, delivering quality marketing campaign to the clients. Having 7 years of experience, we specialize in attracting targeted visitors and give a boost to the company sales. We make use of effective marketing methods to help our client’s business to communicate with their consumers.
Are you looking for a digital marketing agency to increase your brand visibility? Contact us now.